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	<title>Digital Eskimo &#187; NGO</title>
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	<link>http://digitaleskimo.net</link>
	<description>Digital Eskimo is a human centred design consultancy.</description>
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		<title>WWF Climate Witness banners</title>
		<link>http://digitaleskimo.net/blog/2007/07/18/wwf-climate-witness-banners</link>
		<comments>http://digitaleskimo.net/blog/2007/07/18/wwf-climate-witness-banners#comments</comments>
		<pubDate>Wed, 18 Jul 2007 07:14:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[Print]]></category>

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Recently we produced some banners for WWF International in support of their Climate Witness initiative.
WWF&#8217;s aim was to make an impact on delegates as they entered a G8 symposium on climate change, and for future events the Climate Witness team may attend.  They came to us to help work out an effective communications tool [...]


Related posts:<ol><li><a href='http://digitaleskimo.net/portfolio/wwf-climate-witness-mobile' rel='bookmark' title='Permanent Link: WWF Climate Witness'>WWF Climate Witness</a></li><li><a href='http://digitaleskimo.net/casestudies/mobilising-climate-witnesses' rel='bookmark' title='Permanent Link: Mobilising the Climate Witnesses'>Mobilising the Climate Witnesses</a></li><li><a href='http://digitaleskimo.net/blog/2007/07/13/climate-friendly-site-update' rel='bookmark' title='Permanent Link: Climate Friendly site update'>Climate Friendly site update</a></li></ol>]]></description>
			<content:encoded><![CDATA[<p><img src="/wp-content/uploads/2007/07/wwf-banners.jpg" alt="The d.eskimos posing with WWF Climate Witness banners" /></p>
<p>Recently we produced some banners for WWF International in support of their <a href="http://www.panda.org/about_our_earth/aboutcc/problems/people_at_risk/personal_stories/">Climate Witness</a> initiative.</p>
<p>WWF&#8217;s aim was to make an impact on delegates as they entered a G8 symposium on climate change, and for future events the Climate Witness team may attend.  They came to us to help work out an effective communications tool to achieve their goals.</p>
<p>We developed a series of 2 metre high banners (pictured above posing with the d.eskimo team) that each tell an individual climate witness story through a number of means:</p>
<ul>
<li>Powerful singular words &#8211; Hot, Warnings, Impact, etc. &#8211; run down the side of each banner;</li>
<li>Each of the images depicting the climate witness is made up of the words &#8220;here&#8221; and &#8220;now&#8221; to highlight that this is an issue that requires urgent action;</li>
<li>When you get closer to each banner you can read the climate witness&#8217; story;</li>
<li>They work as a series ranging in colour from yellow to deep orange, which, as you can see in the photo, represents a form of heat reading &#8211; from warm to hot.</li>
</ul>
<p><a href="http://www.panda.org/about_our_earth/aboutcc/problems/people_at_risk/personal_stories/">Visit the WWF International Climate Witness page</a> for more information about the initiative.</p>
<p>We did consider a number of different approaches to the banners in terms of their environmental footprint, but unfortunately there were none that we could find that were particularly friendly.  We did choose durable and long-lasting materials in the hope that the banners will see a lot of use before reaching their used-by date.  But if anyone knows of any enviro-friendly options for banners and the like, please let us know!</p>


<p>Related posts:<ol><li><a href='http://digitaleskimo.net/portfolio/wwf-climate-witness-mobile' rel='bookmark' title='Permanent Link: WWF Climate Witness'>WWF Climate Witness</a></li><li><a href='http://digitaleskimo.net/casestudies/mobilising-climate-witnesses' rel='bookmark' title='Permanent Link: Mobilising the Climate Witnesses'>Mobilising the Climate Witnesses</a></li><li><a href='http://digitaleskimo.net/blog/2007/07/13/climate-friendly-site-update' rel='bookmark' title='Permanent Link: Climate Friendly site update'>Climate Friendly site update</a></li></ol></p>]]></content:encoded>
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		<title>Thank you Amnesty</title>
		<link>http://digitaleskimo.net/blog/2007/06/18/thank-you-amnesty</link>
		<comments>http://digitaleskimo.net/blog/2007/06/18/thank-you-amnesty#comments</comments>
		<pubDate>Mon, 18 Jun 2007 13:51:22 +0000</pubDate>
		<dc:creator>David Gravina</dc:creator>
				<category><![CDATA[Snow Flakes]]></category>
		<category><![CDATA[Amnesty International Australia]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[NGO]]></category>

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I couldn&#8217;t resist throwing this up on our blog. It&#8217;s the cake the crew from Amnesty International Australia sent us to thank us for the Message in a Bottle campaign we created for them late last year. We had just won three AGDA Finalist awards, hence the wee trophies (notice the laptop and fish detail [...]


Related posts:<ol><li><a href='http://digitaleskimo.net/portfolio/amnesty-message-in-a-bottle' rel='bookmark' title='Permanent Link: Amnesty Message in a Bottle'>Amnesty Message in a Bottle</a></li><li><a href='http://digitaleskimo.net/testimonials/amnesty-international' rel='bookmark' title='Permanent Link: Amnesty International'>Amnesty International</a></li></ol>]]></description>
			<content:encoded><![CDATA[<div style="text-align: center"><img id="image44" alt="Congratulations cake from amnesty featuring a sitting eskimo next to his igloo and some trophies" src="/wp-content/uploads/2007/06/cakeimage.jpg" /></div>
<p>I couldn&#8217;t resist throwing this up on our blog. It&#8217;s the cake the crew from <a title="Amnesty International Australia" href="http://www.amnesty.org.au">Amnesty International Australia</a> sent us to thank us for the <a title="Message in a Bottle campaign" href="http://message.amnesty.org.au">Message in a Bottle campaign</a> we created for them late last year. We had just won three AGDA Finalist awards, hence the wee trophies (notice the laptop and fish detail too!).  The campaign was a huge success with 28,000 messages of support in just 11 days &#8211; definitely some sort of record. The cake survived a few weeks in our fridge before we devoured it, another record i think.</p>
<p>Speaking of Amnesty, we recently completed the Bring David Hicks Home campaign site for Amnesty which is now the <a title="Amnesty Close Guantanamo campaign site " href="http://www.closeguantanamo.com/">Close Guantanamo Bay</a> campaign for obvious reasons. If you live in Melbourne or Adelaide you can visit and leave your video message for the world to see.</p>


<p>Related posts:<ol><li><a href='http://digitaleskimo.net/portfolio/amnesty-message-in-a-bottle' rel='bookmark' title='Permanent Link: Amnesty Message in a Bottle'>Amnesty Message in a Bottle</a></li><li><a href='http://digitaleskimo.net/testimonials/amnesty-international' rel='bookmark' title='Permanent Link: Amnesty International'>Amnesty International</a></li></ol></p>]]></content:encoded>
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