We produced a series of protest boards to support WWF’s Climate Witness program.
The WWF Climate Witness program aims to document the direct experiences of people who are witnessing the impacts of climate change on their local environment and livelihoods. The key message is that climate change is happening right now to real people.
The protest boards tell the story of an individual climate witness that can be experienced up close. But a larger story is told from a distance – the collective message is assembled as the protest boards fan out in front of the viewer. The boards competed well in what was to become a media circus and delivered a personal message to delegates as they entered the talks.
We also produced a series of banners to be presented at the entrance of a G8 summit on climate change, spotlighting the direct experiences of people who are witnessing the impacts. We created a total of nine banners each representing a single person’s story from a different country.
The series used emotive keywords to tell a very compelling story from afar while each banner told a personal story as delegates moved closer to the images. The banners continue to travel around the world to remind world leaders that action needs to be taken urgently.