Our challenge was to produce a series of banners to be presented at the entrance of a G8 summit on climate change, spotlighting the direct experiences of people who are witnessing the impacts.
The WWF’s Climate Witness Program aimed to document the direct experiences of people who are witnessing the impacts of climate change on their local environment and livelihoods. We created a total of nine banners each representing a single person’s story from a different country.
The series used emotive keywords to tell a very compelling story from afar while each banner told a personal story as delegates moved closer to the images. The banners continue to travel around the world to remind world leaders that action needs to be taken urgently.
Credits
- Creative Director: Dave Gravina
- Producer: Penny Hagen
- Designers: Paul Taboure & Jon Zhu (There)
- Strategy: Penny Hagen
