With the Australian dollar soaring and the international student market becoming increasingly cluttered, UNSW needed an effective online presence that would clearly demonstrate the university’s reputation and commitment to global education and attract high-quality applications.
The university has seen great success with its international recruitment program, with students from over 130 countries attending UNSW every year. They’ve positioned themselves as a top global destination of higher education for many years and have an excellent International Office to ensure this happens. However the main website previously used by the Office to reach, engage, recruit and support prospective international students had seen better days.
Throughout the project, we worked with students from Russia, Sweden, India, China, Vietnam, and of course Sydney— all users of the current International site. As a result, we were able to create a new website for UNSW International that is built entirely around end users— carefully anticipating their varying circumstances, context, needs and actions.
With a strong emphasis on student needs and an ongoing strategic content strategy designed by Digital Eskimo’s in-house team, the website sets the standard among institutions in Australia and abroad for recruiting and communicating globally with future students and other stakeholders.