The newmatilda.com team approached us to strengthen its position for independent news and attract a more diverse readership.
newmatilda.com is an independent online magazine with a reputation for delivering accessible, informed comment on significant issues in Australia and abroad. We redesigned the site for independent news analysis, commentary and satire to create a more interactive and accessible site and exceeded targets to expand the newmatilda.com readership.
We undertook a comprehensive scoping and research phase to determine the direction to take and responding to newmatilda.com’s needs, we designed an elegant, accessible new interface for this beacon of Australian independent news.