Given major time and budget restraints, we leveraged the Tumblr blogging platform to provide a content management and social media feature set without the cost of backend coding. The resulting site provides a simple “at a glance” overview of the courses on offer, and enables forms of dialogue between the students and agents to ensure media @ UNSW remains “top of mind” during the long decision making cycle.

Tumblr’s easy to use content tools and rich media support mean that student work is well presented and the project delivered far more than the budget would have allowed using traditional techniques. The site features an impressive brand designed by Digital Eskimo that reflects the multi-media nature of the courses on offer.

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Credits

• Creative Director: David Gravina
• Experience Architect and Producer: Diana Mounter
• Designer: Mark Elizondo
• Coders: Jeremy Epstein, Diana Mounter, Ozan Onay

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We’ve all been frustrated by event sites that get in the way of us browsing and finding the actual content and we were determined not to fall into that same trap. Early insights into the extremely diverse and unknown content of this festival led us to weight the design heavily in favour of exploration and discovery. Venues and exhibitions dominate the interface which melts away and allows people to get the information they need to then get out and enjoy the art.

The festival was a great success, with the site receiving over 34,539 unique visitors from 69 countries in the lead up to and during the one month festival.

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Credits

• Creative Director: David Gravina
• Executive Producer: Anthony Ditton
• Experience Architect: John MacFarlane
• Producer: John MacFarlane
• Designer: Mark Elizondo
• Coders: Ozan Onay, Jeremy Epstein

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MyConnect represents a convergence of communication platforms, giving customers “one-click” access to view, share, manage and initiate their messaging from anywhere online or when mobile.  MyConnect offers messaging applications (email, voice and video calling, mobile and fixed MessageBank, MMS, and online SMS,) and key enablers (e.g. Address Book, Calendar, Notes, and Tasks) within a single interface, creating an enriched customer experience.

We worked collaboratively with Telstra BigPond, using workshops to distill multi business channel requirements into a well defined scope centered in design language.  Over nine months Digital Eskimo created and documented the user interface and functionality attributes of the system before developing and implementing a visual design strategy.  The result is an intuitive and comprehensive interface where customers can access, action and manage their digital communications.

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Credits

• Creative Director : Dave Gravina
  
• Account Director: Matt McCauley
  
• Experience Architects/Producers
  Penny Hagen, Michelle Gilmore, Dave Stevens
• Designers
  Chris Gaul, Soraya Asmar, Owen Lansbury, Carl Braga

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Our team designed the Your Rights At Work site with an emphasis on informing workers and inspiring specific targeted action. A powerful email engine allowed the ACTU to orchestrate sophisticated campaigning to a member base of over 150,000 people.

The campaign had many successes with the Senate Inquiry Submission Campaign prompting a record 5,000 submissions in less than five days. Another campaign gathered in excess of 85,000 signatures urging Barnaby Joyce to cross the floor, resulting in front pages in National newspapers. The campaign has additionally raised in excess of $100,000 for the ACTU.

Your Rights at Work also won a number of awards, voted as the best union website by individual union members across the country in the Labour Website of the Year competition for 2008, and was one of The Top 10 Who Are Changing the World of Internet and Politics from PoliticsOnline and World E-Gov Forum, which recognises the top 10 individuals, organizations and companies having the greatest impact on the way the Internet is changing politics.

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Credits

• Creative Director: Dave Gravina
• Producers: Janine Googan, Penny Hagen
• Designers: Dave Gravina, Janine Googan
• Coders: Tom Cameron, James Davies, David Peek

Related Links

• ACTU Website

Related posts:

1. ACTU Rights at Work site nominated
2. Awards

live local makes it easy for local residents to document their experiences and adventures meeting neighbours, discovering neighbourhoods, supporting local economies, saving energy, water and much more.

At its heart the project encourages people to take more time to connect and engage with their community. I think its clear the alternative; working crazy hours to earn more money to more buy ’stuff’ while leaving us little time to get to know our neighbours and spend time with family and friends, has spectacularly failed. Many of us crave a smarter way of living; one that makes us happier.

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Credits

• Creative Director: Dave Gravina
• Producer: John MacFarlane
• Designer: Chris Gaul
• Developer: Jeremy Epstein

Related posts:

1. Experiments in local living

Together we developed the world’s most comprehensive online carbon offsetting tool which allows clients to easily manage their footprint in real time, neutralise emissions with Climate Friendly and run reports for auditing. The system works for a comprehensive range of emissions from power, flights, driving, gas, liquid fuels and all greenhouse gases.

This innovation creates a strong driver for client loyalty as well as putting Climate Friendly squarely into the software as a service space. Regardless of how Government regulations affect the voluntary Carbon Trading market Climate Friendly, with the help of Digital Eskimo, has successfully positioned itself in a parallel and potentially lucrative market.

The Corporate Carbon Portal is currently used by WWF International and select clients around the world and is launching soon to the wider market.

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Digital Eskimo provided branding, design and our campaign engine and initial funding to the Raise The Bar project.  It was a runaway success: making it possible for NSW to develop its own unique bar culture by changing the licensing laws that made it extremely difficult for certain ’smaller’ bars to open and provide live entertainment.

Amongst the clever and cheeky campaign actions were the 7,500 virtual drinks sent by campaign members and a chardonnay-sipping sit-in outside Parliament House.  Read more about the campaign wins here.

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Credits

• Digital Eskimo
• John Wardle
• Adele Winteridge
• Jonathon Larkin
• Mimi Daraphet
• Andrew Cox
• Damian Cerini
• Kate Bezar at Dumbofeather
• Walter at Melt
• Cedric at Cafe Lounge
• Tom and the team at Mooball
• …and all the RTB crew!

Related Links

• Raise The Bar wins a SMAC Award

Related posts:

1. Raise the Bar wins SMAC Award!
2. The (Top 100) Sydney’s most influential award
3. New laws begin today …

Focusing primarily on emerging artists, Artbank provides an opportunity for the general public to access the most exciting and up to date developments in Australia’s contemporary visual arts.

Artbank approached us to conduct a Workshop with the team, hoping to spark new insights prior to an organisation-wide strategic process. Identifying and exploring opportunities would assist Artbank to amplify and share collective messages, experiences and feedback, and simplify communications in order to reach a broad range of people.

We looked at the ways in which other organisations were using social/new media tools as part of their digital strategies and developed a shared language around these popular technologies.

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Credits

• Executive Producer: Penny Hagen
• Producer: Michelle Gilmore
• Facilitator: Soraya Asmar

Related posts:

1. Artbank Innovation Lab

Windlab Systems develop world leading wind prospecting and assessment technology which it uses to identify, secure and validate commercially viable wind farm locations across the planet.  Our partnership with Windlab began in 2003 when the company approached us to create an identity prior to their launch into the Australian and European energy sectors.

We helped the company launch into the North American market with an unorthodox print campaign that sets the company apart from the bland technical offerings of its competitors.  Stylish presentation graphics reinforce Windlab’s ability to make the complex science of wind energy simple for its clients.

Credits

• Creative Director: Dave Gravina
• Producer: Penny Hagen
• Designers: Simon Alderson, Karla Lock
• Copywriters: Graham Catt, Trevor Harvey
• Strategy: Dave Gravina, Graham Catt
• Coders: David Peek & The Windlabsters

Related Links

• Windlab Systems Website

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The newmatilda.com team approached Digital Eskimo to strengthen its position for independent news and attract a more diverse readership. We redesigned the site for independent news analysis, commentary and satire to create a more interactive and accessible site and exceeded targets to expand the newmatilda.com readership.

We undertook a comprehensive scoping and research phase to determine the direction to take and responding to newmatilda.com’s needs, we designed an elegant, accessible new interface for this beacon of Australian independant news.

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View Case Study

Credits

• Creative Director Dave Gravina
• Executive Producer Penny Hagen
• Producer Grant Young, John MacFarlane
• Designers Teresa Schebiella, Chris Gaul
• Developers Ryan Cross

Related Links

• Our research: Newsvine

Related posts:

1. NewMatilda.com relaunches
2. newmatilda.com
3. Engaging stakeholders: mobile diaries for social design