Do Gooder is an online platform that makes it easy for anyone to campaign on the issues that matter most to them. With it you can create powerful and customisable campaign websites in minutes instead of weeks or months.
At Digital Eskimo, we’re passionate about investing time and energy into projects that make a positive difference in the world. For the past ten years we’ve helped clients design and build online campaign websites to deliver positive social and ecological outcomes on low budgets and time frames.
The reality is most grass root campaigns don’t have the resources to invest in custom-built campaign websites and tools. Often organisations that can ‘afford’ to invest in the online component of the project do so at the expense of campaign strategy, branding, messaging, visual creative and ongoing campaign management.
What if we could provide anyone with the online tools at a fraction of the cost of a custom-built website? A few years ago the thought stuck us that we could take what we’ve learnt designing, building and managing campaigns and deliver it as a service. We’d seen with our own campaigns how powerful online campaigning can be when done right and so we decided to get those tools into the hands of many more people.
Do Gooder allows anyone with a cause to run their own campaign, whether it be to petition councillors about local issues, lobby company CEOs or to mobilise a country and create a widespread political movement. Already Do Gooder is being used to put pressure on governments to stick to their word and allowing people to support action on climate change.
We can’t wait to see what do-gooders around the world will use it for next!




