We engaged with the CSIRO Education unit in an Innovation Lab to develop a fresh perspective and tools to improve the unit’s objectives.
The CSIRO Education unit aims to inspire young people to consider a career in science and the CSIRO team joined us in a one day Lab to explore ideas for future marketing concepts. We started the ideas flowing with a presentation of the latest ways marketers are connecting with kids of all ages, and how kids are connecting with each other.
Next we created hypothetical kids (personas) and placed them into scenarios to explore how they interact and play. Launching into a brainstorm from this stimulating base we generated a hundred new ideas, many of which were exciting potential marketing initiatives for the future.