We created the branding and corporate identity for CMS Hospitality.
CMS Hospitality is an Australian software company with over 20 years experience developing hospitality technology systems for the Asia Pacific region. Our brief was to revitalise the CMS brand, and give the company an edge over the competition to support their expansion into new global markets. The brand strategy highlights the superior technology offered by CMS, and positions the company as the innovative and ‘fresh’ player in a global market.
Along with a new corporate identity, we recommended that CMS re-position their product offerings. The new CMS brand imagery reflects two key values; an interlocking geometric pattern represents the flexible, modular nature of CMS software, while the lime green and clean white colour scheme highlights their fresh approach to hospitality solutions across cultures.