Our collaboration with APF evolved from a website redesign project to a digital strategy that clarified the brand message by a shift in focus.
The Asia Pacific Forum is a member organisation representing Human Rights NGOs across the Asia Pacific Region. With the diverse cultural makeup of its members, the project required a strategic approach which was both consultative and sensitive to the special needs of this unique organisation.
Digital Eskimo re-branded the organisation after research was conducted on donors, members and APF Staff. A fundamental shift in the organisation’s image was presented and accepted resulting in a brand message that shifted the organisation from focussing on the APF Secretariat and its operations to a focus on the organisation’s collective strength as an NGO with members in 16 countries.
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Credits
- Creative Director: Dave Gravina
- Producer: Penny Hagen
- Designer: Peter Donnelly, Teresa Schebiella
- Copywriters: Graham Catt, Trevor Harvey
- Strategy: Dave Gravina, Penny Hagen
- Coders: Mooball, Troy Best
