We conducted an Innovation Workshop for Artbank, the largest buyer of contemporary Australian art in the country.
Focusing primarily on emerging artists, Artbank provides an opportunity for the general public to access the most exciting and up to date developments in Australia’s contemporary visual arts.
Artbank approached us to conduct a Workshop with the team, hoping to spark new insights prior to an organisation-wide strategic process. Identifying and exploring opportunities would assist Artbank to amplify and share collective messages, experiences and feedback, and simplify communications in order to reach a broad range of people.
We looked at the ways in which other organisations were using social/new media tools as part of their digital strategies and developed a shared language around these popular technologies.
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Credits
- Executive Producer: Penny Hagen
- Producer: Michelle Gilmore
- Facilitator: Soraya Asmar
