To support the Art Month festival, we designed and developed an intuitive website to help people celebrate and embrace Sydney’s thriving art scene.
Art Month saw over 70 commercial galleries, artist-run initiatives and public art museums host events and exhibitions across the city throughout March 2010.
We’ve all been frustrated by event sites that get in the way of us browsing and finding the actual content and we were determined not to fall into that same trap. Early insights into the extremely diverse and unknown content of this festival led us to weight the design heavily in favour of exploration and discovery. Venues and exhibitions dominate the interface which melts away and allows people to get the information they need to then get out and enjoy the art.
The festival was a great success, with the site receiving over 34,539 unique visitors from 69 countries in the lead up to and during the one month festival.