December 2011

Posted by
David Gravina
December 14, 2011
Tags:
, , ,

Australian human rights gets social

  • Australian human rights gets social

Digital Eskimo and the Australian Human Rights Commission have just launched the Something In Common project. The initiative incorporates an unusual double website approach; the first – Tell Me Something I Don’t Know – is a uber-sharable mouse-stopper of a microsite delivering surprising info bites like “1 in 4 retirees are living in poverty”. People can then dig deeper to learn more about the issues through inspiring videos of real Australians, take action on the issues that they feel most strongly about and tell their own story on the Something In Common website.

“Tell Me Something I Don’t Know” summed up an attitude that prevails in society where people are looking for new ways to creatively engage with human rights outside of traditional media.  It was this and other research-driven insights that led Digital Eskimo to develop the online strategy that underpins an exciting shift in the way the Australian Human Rights Commission (AHRC) is promoting the understanding of human rights issues through social media.

Check out the sites here and spread the word:

Tell Me Something I Don’t Know

Something In Common

Bigups to the team!

Digital Eskimo is proud to have co-designed the online concept, social media strategy, brand and user experience of this ground breaking project with the team at AHRC.  I’d like to especially thank our technical partners on the project  Morgan who went above and beyond the call in building the site on a shoestring budget. Finally my gratitude and respect to the masterful team at DE who put their blood sweat and (just a few!) tears into the project; Ben Crothers, Senior Design Strategist and lead Experience Architect ; Liam King,  Experience Architect, Anika Ebner & Yvonne Lee, Producers;  Ben Hoh, Lead Designer; Mark Elizondo, Designer ; and Chris Oates, Technical Lead (DE).

More info:

Media release (from the Australian Human Rights Commission)

Listen to a podcast with myself talking to Disability Discrimination Commissioner, Graeme Innes about the project

Posted by
Duncan Underwood
December 8, 2011
Filed in:
Tags:
, ,

DE’s founder amongst Sydney’s most influential

  • DE’s founder amongst Sydney’s most influential

Our Founder and Creative Director, David Gravina, was today named (for the second time) among Sydney’s top 100 most influential people by the Sydney Morning Herald’s the(sydney)magazine.

The article recognised the work of  David (and the crew here at Digital Eskimo!) on the Your Rights at Work and Raise the Bar campaigns and mentions our awesome online campaign platform, Do Gooder. The awards recognise people across a broad range of disciplines and pursuits and then categorises them accordingly, with Dave garnering a slot in the appropriately named ‘Altruist’ category.

From the article:

David Gravina’s design firm, Digital Eskimo, has driven successful online campaigns like Your Rights at Work and Raise the Bar. Now he’s giving his secrets away. In July, DE launched Do Gooder, a platform that allows other campaigners to build websites using DE’s most effective tools.

It’s already having an impact: the NewsStand campaign used its Do  Gooder site to get 3500 people emailing their MPs about a national media inquiry; just days later, an inquiry was announced. Gravina, 41, tasted his first such win when he was just 10, succesfully lobbying his local council to build a BMX track. “I hope Do Gooder will contribute to people experiencing the power i felt when the BMX track was announced”, he says.