Seeding as a Design Activity: OZCHI 2008

Last week was the 20th anniversary for the Ozchi conference, the leading forum for Human Computer Interaction (HCI) in Australia and New Zealand.
I had the pleasure of presenting a paper co-authored with John MacFarlane, a producer at Digital Eskimo, Reflections on the role of Seeding in Social Design (pdf). In it we discuss the way in which social technologies, dependent on participation for success, bring into focus the dynamic and critical relationship between design and use. In social technologies the user literally determines the design, we (designers) only provide the platform. This is an interesting landscape for designers as our role starts to extend beyond constructing and making, to taking responsibility for facilitating and enabling participation. Designing and implementing social technologies successfully means also developing strategies for engagement.


