July 2008

Digital Eskimo shares the love …

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Our “Hey Joe, know an eskimo?” campaign to encourage our networks to recommend people to join us has been a huge success. Since we launched the campaign less than a year ago we’ve hired half a dozen key staff via the campaign. The idea came to us around a year ago as (like all design agencies at the time), we struggled to find enough talented people to meet the growing needs of our expanding client base. We experimented with recruiters (and still use them on occasion) but find they don’t offer great value for money.

We had pinpointed the talent drought as the single biggest issue facing the company …

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Digital Eskimo in Sunday Life Magazine ….

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Seems everyone is doing a green issue these days and we’re more than happy to provide our own insights and experiences. Sunday Life spoke to us about the ways in which we minimise our footprint here in the igloo recently. There is a pretty decent list of tips and advice in the issue and you can read about one of our more quirky sustainability initiatives. It’s great to get the exposure and hopefully inspire more businesses and design agencies to do more in their daily operations.

Check out the full article here.

Meanwhile our friends over at the ACTU are asking for your green tips in your workplace too so check that out and send them in some ideas.

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Our own bamboo forest

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Digital Eskimo’s search to create the most environmentally friendly studio possible started from the ground up. The space we found needed a new floor and so we set about researching what would be the best option. We looked at carpets, hardwood floors, veneer floors and bamboo floors.

The bamboo option from Bamboo Flooring was an easy winner. We used a natural rubber underlay and bamboo boards with a snap-lock systems that meant we used no adhesives when laying down the carpet. What’s more it’s designed for dissassembly – you can pull it up and install it again somewhere else if you like.

More …

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New laws begin today …

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It’s a very exciting day today as the new laws that Digital Eskimo helped usher in take effect. The agency put its support behind the Raise the Bar community campaign, providing branding, design and our campaign engine (and initial funding) to the project.

In just three months we were able to help galvanise public opinion and change laws that had been stagnant for 25 years due to political influence and a lack of vocal community support for change. Our campaign, coupled with strong leadership by Clover Moore changed all that.

It’s no overstatement to say NSW will never be the same again. Small bar legislation takes effect July 1 and recent changes to the entertainment planning laws mean you’ll likely see a real person playing real music in that bar.

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