April 2008

We love powerful infographics

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.. and we are into sustainability even more … so when we see them together as in this article in City of Sound post we get pretty excited.

This kind of real-time information delivery is vital for the uptake of mixed mobility transport solutions and public transport generally. As we can see in Helsinki if it’s done properly people use it. There’s no reason (other than political) why we can’t do this here in Australia. Clover Moore has proposed her sustainable city vision for Sydney which should include this level of wired transport.

I note with some optimism Chairman Rudd has confirmed his support for a nationwide cities policy of some kind – perhaps this will lead to financial and political will to make it happen here as we are seeing in other cities. Ultimately of course all major cities on Earth will need to run on these types of systems with minimal car use (if any).

This is assuming we have enough energy (read oil!) to support it of course by the time they are implemented.

I will be talking at the Walkley Foundation Public Affairs Convention in May

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The tag line this year is ‘Social Media and Public Relations: are you ready for the audience to jump in?’, a timely topic for the PR industry to grapple with no doubt. Actually the conference is a bit broader than that as it will focus on the importance of on-line communications strategies for Public Affairs Professionals and engaging the media in this dynamically evolving multi-user environment. Some damn fine speakers and panelists attending as well so should be a good one, i hope to attend a fair whack of the conference actually it’s that good.

My particular presentation is titled ‘Is your website an effective communications tool?’ in which i will be discussing what we learnt working on the Raise the Bar and Your Rights at Work campaigns (and other campaigns time permitting!)

If you don’t know the Walkley Foundation they are ‘the peak industry body representing Australia’s media and is aimed at supporting and encouraging professional and ethical journalism.’

Visit Conference web site.