A lot of people I’ve spoken with over the break agree 2011 was a tough year. A year of relative slog and frustratingly slow progress. A year we optimists – just about all designers and entrepreneurs are optimists by definition (im a bit of both so god help me!) – would describe as all about ‘ground work’. A few steps forward and at least one (or even two!) back. And like every good optimist the world over i am already seeing the signs that 2012 is the year that we might just start breaking through on the many progressive issues we focus on and really consolidate on the hard work of the past few years.
And you know what, those two steps forward could become four, eight – or even a stampede if more people took up their seat at the optimists’ table – after all it’s the failure of imagination and our lack of belief in our ability to change that is the first, and i’d suggest most formidable, block that prevents us from changing everything. We could then get on to amping it up and seriously leveraging the ground work done to date. Making this the year we gain serious traction on our responses to the climate crisis and chronic (and the inextricably linked) social justice issues and finally begin to transform our personal, political and business systems for the greater good.
I always find i’m extra optimistic after taking stock of what our little company in Surry Hills was able to achieve in just one year. So in the interests of being able to boldly take my seat at the optimists’ table again this year i’ll ask you to join me in taking a moment to look back on the great work Digital Eskimo, our clients and community of collaborators produced in 2011.
If you’re a subscriber to our DE updates and invite emails you would have already seen our end of year email (there’s a few additions and link fixes though so might be worth a second squiz!). If not here it is and here’s to another year at the table!
View the ‘Annnd its a wrap!’ 2011 end of year email from Digital Eskimo.
