Digital Eskimo and the Australian Human Rights Commission have just launched the Something In Common project. The initiative incorporates an unusual double website approach; the first – Tell Me Something I Don’t Know – is a uber-sharable mouse-stopper of a microsite delivering surprising info bites like “1 in 4 retirees are living in poverty”. People can then dig deeper to learn more about the issues through inspiring videos of real Australians, take action on the issues that they feel most strongly about and tell their own story on the Something In Common website.
“Tell Me Something I Don’t Know” summed up an attitude that prevails in society where people are looking for new ways to creatively engage with human rights outside of traditional media. It was this and other research-driven insights that led Digital Eskimo to develop the online strategy that underpins an exciting shift in the way the Australian Human Rights Commission (AHRC) is promoting the understanding of human rights issues through social media.
Check out the sites here and spread the word:
Tell Me Something I Don’t Know
Bigups to the team!
Digital Eskimo is proud to have co-designed the online concept, social media strategy, brand and user experience of this ground breaking project with the team at AHRC. I’d like to especially thank our technical partners on the project Morgan who went above and beyond the call in building the site on a shoestring budget. Finally my gratitude and respect to the masterful team at DE who put their blood sweat and (just a few!) tears into the project; Ben Crothers, Senior Design Strategist and lead Experience Architect ; Liam King, Experience Architect, Anika Ebner & Yvonne Lee, Producers; Ben Hoh, Lead Designer; Mark Elizondo, Designer ; and Chris Oates, Technical Lead (DE).
More info:
Media release (from the Australian Human Rights Commission)
Listen to a podcast with myself talking to Disability Discrimination Commissioner, Graeme Innes about the project
