Student Life is the latest in our ongoing series of collaborations with the smart people over at UNSW Marketing. Looking more like a festival site than a university portal, we literally floated the whole campus into the air to illustrate that UNSW is both an exciting world unto itself and a campus grounded in Sydney’s coastal community.
We all know life on campus is about more than just getting a degree, but often the online offerings of universities fail to convince marketing savvy gen-yers that they can deliver a well rounded lifestyle experience on top of that piece of paper. The marketing team at UNSW seized the opportunity to set UNSW apart from the crowd and together we co-designed a website that would showcase all aspects of student life.
Insights gained through our previous work at UNSW and co-design activities conducted with UNSW students and staff focussed our attention on providing information about not just the parties and social stuff but also the services and support groups. Our research showed that in the end students still have questions about their unique situation no matter how well written and accessible the information provided, so we baked in question and answer functionality right into the core of the site. The result; more people with the answers they need to make informed decisions about their (student) life.
