Local living, global communications
In March 2009 we had just completed live local, an ambitious project which aimed to inspire people to improve their communities by experimenting with new ideas and sharing their stories. With the launch of the live local website fast approaching we needed an online strategy that would enable us to reach a broad audience without much of a media budget and few internal resources.
We decided to challenge two established bloggers, Kate Carruthers and Rebecca Varidel, who collectively have well over 30,000 twitter followers, to ‘live local’ for a week and to document their experiences on Twitter. The subsequent tweets created a fun, authentic real-time story that Kate and Rebecca’s community could share with the blogger and created a buzz around live local that gathered steady momentum in the lead up to the launch of the site.
Read the full article by John Macfarlane, the Experience Architect on the project.
