Comments on: Free Pitching, it’s like choosing your partner in a beauty pageant. http://digitaleskimo.net/blog/2009/04/21/would-you-choose-your-partner-in-a-beauty-pageant Digital Eskimo is a human centred design consultancy. Fri, 03 Feb 2012 01:25:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Blair Enns http://digitaleskimo.net/blog/2009/04/21/would-you-choose-your-partner-in-a-beauty-pageant/comment-page-1#comment-766 Blair Enns Thu, 16 Jul 2009 05:39:41 +0000 http://digitaleskimo.net/?p=2526#comment-766 The AGDA cannot legislate this away, but some of the new social media tools can help apply pressure and perhaps make a difference. On Twitter follow @nospec and @specwatch and report the most egregious examples of requests for free pitching. In the last 36 hours in the US there have been two huge flare-ups over this issue (Zappos and Portland Online). I've never seen free pitching as an individual problem. Rather, I see it as a collection of individual (agency) problems. Some progress can be made with an industry-wide approach, but it will happen through these social media tools. They can do what organizations like AGDA cannot. Blair Enns Win Without Pitching http://twitter.com/blairenns The AGDA cannot legislate this away, but some of the new social media tools can help apply pressure and perhaps make a difference.

On Twitter follow @nospec and @specwatch and report the most egregious examples of requests for free pitching. In the last 36 hours in the US there have been two huge flare-ups over this issue (Zappos and Portland Online).

I’ve never seen free pitching as an individual problem. Rather, I see it as a collection of individual (agency) problems. Some progress can be made with an industry-wide approach, but it will happen through these social media tools. They can do what organizations like AGDA cannot.

Blair Enns
Win Without Pitching

http://twitter.com/blairenns

]]> By: Tony http://digitaleskimo.net/blog/2009/04/21/would-you-choose-your-partner-in-a-beauty-pageant/comment-page-1#comment-607 Tony Wed, 06 May 2009 02:11:51 +0000 http://digitaleskimo.net/?p=2526#comment-607 good article free pitching should not be an issue. it just shouldn't exist. A company has every right to meet, interrogate and challenge a list of prospective agencies. A pitch, to me, really only exists for both parties (client and agency) to decide whether they can work together. Credentials have already been proven. Scrap the letter. If a prospective client is asking igloo to do what it does for free, we very quickly make the decision we cannot work together. good article
free pitching should not be an issue.
it just shouldn’t exist.

A company has every right to meet, interrogate and challenge a list of prospective agencies.

A pitch, to me, really only exists for both parties (client and agency) to decide whether they can work together. Credentials have already been proven.

Scrap the letter.

If a prospective client is asking igloo to do what it does for free, we very quickly make the decision we cannot work together.

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