Design is for the large part one of the main causes of sustainability problems in today’s world. Too often design is caught up in creating the next meaningless flavour of the month. Pushing people to consume more and think less.

As designers we are often asked to create something new for the sake of NEW, when new isn’t necessarily more usable, functional, aesthetically pleasing or in anyway better. Although designers are not completely to blame, by being more responsible and sustainable in our approach to design we refuse to take part in the joint denial that is consumer capitalism.

So, on world usability day we at Digital Eskimo would like to make a call to our readers (especially designers!): be a leader; don’t do things today that make tomorrow worse. Rather than asking yourself which one is newer, brighter and superficially better, perhaps we should ask what does better really mean?

BTW .. This year’s theme is Transportation - a matter close to our green hearts … learn more at the official site.

Ohh and this post was written by our new Art Director, Christopher Potter who has joined us from the UK after running his own agency, Grass Blades for many years. Chris and i met on the launch of the original Toyota Prius back in 2001 and have stayed in touch ever since - his design is naturally considered and he brings a swag of flash and coding skills to the house. Ohh and he cooks a mean Burmese dish with his partner Cho, check out their hsa*ba book for tastey Burmese treats.