Kristen Le Mesurier’s recent article on sustainable offices ran in the Sydney Morning Herald this week. It featured myself (with a 5 year old photo bless her heart!) and Rick Millen from Pri
cewaterhouseCoopers and Kate Noble from the ACF discussing the value and impact of sustainable business operations.
We, of course have been quite active and vocal in our efforts to walk the talk as it were; and continue to improve the way we do things. (Our current studio renovations project will feature many sustainability inspired innovations which we’ll share with you as they become reality). To her credit Kristen included a point i often raise in interviews (though it rarely seems to get through the editors) regarding the operational aspect of a company’s sustainability …
“… And while all of these sustainable operational initiatives are important and commendable, they are really just the tip of the iceberg. What is really important is the impact companies have on the world in terms of the actual work they do.”
“The actions we inspire, enable and facilitate are by far the biggest part of our ecological footprint, that’s the chunk of the iceberg under the waterline,” Gravina says.
When talking about design agencies in particular; the iceberg is the proverbial elephant in the room.
