It’s a very exciting day today as the new laws that Digital Eskimo helped usher in take effect. The agency put its support behind the Raise the Bar community campaign, providing branding, design and our campaign engine (and initial funding) to the project.
In just three months we were able to help galvanise public opinion and change laws that had been stagnant for 25 years due to political influence and a lack of vocal community support for change. Our campaign, coupled with strong leadership by Clover Moore changed all that.
It’s no overstatement to say NSW will never be the same again. Small bar legislation takes effect July 1 and recent changes to the entertainment planning laws mean you’ll likely see a real person playing real music in that bar.
I was personally involved in the strategy and tactical team and worked with a seriously talented and motivated group who deserve all the kudos the campaign has received. There were many contributors and supporters but special mention goes to the core team being: John Wardle, Jonathon Larkin, Mimi Daraphet, Adele Winteridge, Damian Cerini, Andrew Cox. Full credits here
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[...] in Sydney. Take a look at our projects, read the blog, or get in contact. 01 Jul 2008 New Licensing Laws The new liquor licensing laws in NSW come into play as of today, meaning that the laws will berelaxed and more conducive to smaller, individual places to drink. Thanks to Raise the Bar and Digital Eskimo for their efforts! Posted by Marcus Trimble [...]