The tag line this year is ‘Social Media and Public Relations: are you ready for the audience to jump in?’, a timely topic for the PR industry to grapple with no doubt. Actually the conference is a bit broader than that as it will focus on the importance of on-line communications strategies for Public Affairs Professionals and engaging the media in this dynamically evolving multi-user environment. Some damn fine speakers and panelists attending as well so should be a good one, i hope to attend a fair whack of the conference actually it’s that good.

My particular presentation is titled ‘Is your website an effective communications tool?’ in which i will be discussing what we learnt working on the Raise the Bar and Your Rights at Work campaigns (and other campaigns time permitting!)

If you don’t know the Walkley Foundation they are ‘the peak industry body representing Australia’s media and is aimed at supporting and encouraging professional and ethical journalism.’

Visit Conference web site.