Image above: We’ve just taken delivery (courtesy of Sheriff) of two new recycled Ansett Airline trolleys to add to our fleet which we use as storage units around the studio.

I stumbled across this well written article by Kristen Le Mesurier on blogging in The Age Innovator archives recently which has a nice clear explanation of what blogging is and why it’s relevant to business.

The article references our blog and specifically makes mention of our willingness to share our successes and failures related to sustainability initiatives in the studio. Like most businesses i think, blogging isn’t always our first priority and we’ve been a bit quiet lately while we focus on client work and evolving our Considered Design methods. The article has definitely inspired me to get our blogging house in order …

We have created a roster for staff to ensure that we share the load, keep it regularly updated and provide a diverse range of voices (Unlike some design agency heads i’m pretty sure it’s not all about me!). We are also adding blogging to staff job descriptions and including it in KPIs to further reinforce the importance sharing our stories has for the company.

You should see a difference as we ramp up the posts and renew our commitment to inspire other organisations and people through our own actions on the road to a sustainable world.