We just hit the go switch on NewMatilda.com, the independent news analysis site with some of the most progressive and interesting writers working in Australia (or anywhere for that matter!). The site is the product of our Considered Design process, and really shows just what can be achieved when you take the time to understand your client’s business and consider users constantly in the design process.

There’s a lot of smarts under the hood but the site somehow feels so simple to use, a sign of great design in my books. A sophisticated tagging system and editorial controls including algorithm based What’s Hot make the site work well for regular users and fresh browsers alike.

I could go on but the proof is in the pudding … www.newmatilda.com

And a recent favourite :)
You Only Get One Tampa