Leisa has put together a short series of posts entitled Embracing the Un-Science of Qualitative Research - parts 1 - Small sample sizes are super, 2 - Ever-evolving prototypes are ace and 3 - Improvising is excellent.

It’s an interesting take on how qualitative research differs from quantitative research - and how some of the “un-science”, that is the lack of “hard numbers”, provides research benefits.

We do a significant amount of qualitative research for our clients, so it’s interesting to see another perspective on qualitative methods.