Leisa has put together a short series of posts entitled Embracing the Un-Science of Qualitative Research – parts 1 – Small sample sizes are super, 2 – Ever-evolving prototypes are ace and 3 – Improvising is excellent.
It’s an interesting take on how qualitative research differs from quantitative research – and how some of the “un-science”, that is the lack of “hard numbers”, provides research benefits.
We do a significant amount of qualitative research for our clients, so it’s interesting to see another perspective on qualitative methods.
