Recently we produced some banners for WWF International in support of their Climate Witness initiative.

WWF’s aim was to make an impact on delegates as they entered a G8 symposium on climate change, and for future events the Climate Witness team may attend. They came to us to help work out an effective communications tool to achieve their goals.

We developed a series of 2 metre high banners (pictured above posing with the d.eskimo team) that each tell an individual climate witness story through a number of means:

• Powerful singular words - Hot, Warnings, Impact, etc. - run down the side of each banner;
• Each of the images depicting the climate witness is made up of the words “here” and “now” to highlight that this is an issue that requires urgent action;
• When you get closer to each banner you can read the climate witness’ story;
• They work as a series ranging in colour from yellow to deep orange, which, as you can see in the photo, represents a form of heat reading - from warm to hot.

Visit the WWF International Climate Witness page for more information about the initiative.

We did consider a number of different approaches to the banners in terms of their environmental footprint, but unfortunately there were none that we could find that were particularly friendly. We did choose durable and long-lasting materials in the hope that the banners will see a lot of use before reaching their used-by date. But if anyone knows of any enviro-friendly options for banners and the like, please let us know!