I was recently asked to write a small thought piece for the Power House Museums’ D*Hub blog. The question posed was ‘Can Design make a difference’? This is what i wrote (the clock will make sense dont worry!) …
Design is one of those words, it means many things to many people. It’s been defined, deconstructed, damned and deified. Architect William McDonough famously stated that design is the first signal of human intention but for most people it is decoration, mere window dressing on the engineering below. Ask a random person in the street and they might describe a sign writer or if you’re lucky a graphic designer slaving over a Macintosh in a black skivvy and Jonathon Ivvy buzz cut.
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