Principal & Creative Director
David Gravina is the principal and founder of Digital Eskimo.
Born in Melbourne and educated in Systems Design at Monash University, David moved to Sydney in the early 90s. He worked in design, programming and producing roles for creative and communications agencies until the end of the decade when he decided to travel through Europe. Settling in London during the dot com bubble he continued to freelance at several brand and digital agencies.
Returning to Australia in 2000, David began to combine his creative thinking with a new found passion for social and environmental issues he had acquired whilst travelling. While working at a dot com start-up he moonlighted with a team of media mischief makers to create ‘Unolympics’ – a satirical take on the Sydney Olympics. Another collaboration involved projecting an image of a first fleet ship with the words ‘Boat People’ onto the Opera House, garnering mainstream media attention. Encouraged by the success of these early experiments in using design to challenge the status quo, David formed Digital Eskimo.
Career highlights include the award winning ‘Your Rights at Work’ and ‘Message In a Bottle’ campaigns for the ACTU and Amnesty International respectively. In 2007 the grassroots ‘Raise The Bar’ campaign, co-founded by David and designed at Digital Eskimo, was pivotal in successfully replacing draconian liquor licensing laws in NSW. In 2008, Sydney Magazine named him as one of Sydney’s Top 100 most influential people.
He is a founding member of green networking event greenUps, a director of the live local Foundation, and holds a seat on Object Gallery’s 2015 Creative Advisory Board.
David can be followed online through our blog, or on Twitter or (very occasionally!) at his personal blog, The Gravy Train.
