Ben Crothers

Design Strategist


How do you encourage behaviour change through a website? Will gestural interfaces only ever be used for gaming, or spread one day to secure banking? Ben has been in the online space for nearly 14 years, and fills his head with these sorts of questions all the time.

Two years in Ireland gave Ben an incurable liking for Guinness, uilleann pipes and bagging out Brian O’Driscoll. It also gave him experience in business analysis, interaction design and learning the value of prototyping for communicating concepts to clients and stakeholders.

Since then, he has continued to help numerous businesses, government departments and not-for-profits maximise the value of their online presences by paying attention to their strategy, listening to the people for whom the presences are for, and coming up with deep insights and compelling designs.

Ben is passionate about fostering empathy and creativity in others, and the power of design to change lives rather than just the decor. When not asking questions and dreaming up ways of using his kids’ toys as protoyping tools, he gets into photography, oil painting and drawing.